The Microsoft Case Article Example | Topics and Well Written Essays - 750 words

The Microsoft Case - Article Example Microsoft is trying to become a cut above the other. Its ability to create various ranges of product offerings strengthens its potential to cover the world market. For many years, Microsoft is said to be well known for its anti-competitive and predatory practices. This is the reason why it has remarkably investigated for antitrust behavior. Microsoft defended that it has definitely done what the other competitors would do in its place. Each key player is trying to be a cut above the other and wanting to take control of the market. The bottom line is money. This is how Microsoft and its competitors are motivated to stay in the competition and even want to be on top of the rest. Gaining monopoly.I personally agree that Microsoft is trying to gain monopoly in the computer software industry because of the remarkable market area it has to cover. It is in this reason that imperfect competition is most likely to exist. The other proof is the ongoing investigation it has to face due to its a lleged antitrust behavior. One specific case is the Microsoft’s ability to offer products or services at remarkably lower price compared to its competitors. As a result, more consumers would try its service or product offerings. This can be illustrated by the demand curve. Downward sloping demand curve simply states the nature of human behavior and which simply showcases the principle that as the price decreases, the consumers are assumed to buy or acquire more. Microsoft at the same time holds the economies of scale which is one of its utmost competitive advantages. In the economies of scale more production would mean lower cost per unit of produced product. The marginal cost and marginal revenue are maximized for the advantage of the firm. Thus, this means efficiency of production and at some point Microsoft may be able to pursue or maximize its bundling strategy for its maximum advantage. As a result and under monopoly pricing, prices are controlled by the firm and the con sumers have no strong market power. The people are not the price maker in this case, but the firm instead. However, Microsoft can hardly obtain pure monopolistic power for as long as there is a continuing presence of the Silicon Valley giants such as Sun Microsystems, Intel, Apple Compute and others. Ideally, in a monopoly market structure, there is only a single seller; there is presence of unique product; and impossible entry into the market (Tucker, 2010). Thus, a pure monopoly’s characteristics include single seller, no close substitutes, price maker and there are barriers to entry and exit (Vallabhaneni, 2009). However, what is present today is showing us the fact that Microsoft can har

Electronic patient records (EPR) Essay Example | Topics and Well Written Essays - 2500 words

Electronic patient records (EPR) - Essay Example It presents novel techniques of storing, controlling and conversing medical information of all kinds; those are more influential and flexible than paper base recording methods. It is the strategy of governments that seems to support a national healthcare infrastructure with a longitudinal patient record comprising a patients whole medical history from the birth to the death. At the same time, these advances increase a number of moral concerns. EPR may easily build a doctor-patient rapport through use of computerised notes, which the doctor and patient share. On the other hand, EPRs can damage the relationship and weaken faith. For instance, in the some developed countries there are medical data clearinghouses that trade medical patient information to insurance companies, police departments, employers, drug companies, and so on. As a result, patients are becoming unwilling to tell their doctors all about their medical conditions and the origin of them. Because of this doctor-patient r apport gets damaged and most crucially threatens to damage quality of care. Obviously, there is an anxiety and trade-off amid the need-to-know and the right to confidentiality that must be dealt with. Breach of medical confidentiality may seem to be easy for the reason that the competence of computerised systems. The harm to the patient whose confidentiality is dishonoured may be proportionately bigger as the quantity of information held within the EPR. But the merits comparing to the demerits are greater. The intention of this article is to trace the history of the efforts made by a Western industrialised nation to implement EPR, (b) to identify the benefits and issues arising, and (c) to reflect on the extent to which such an initiative is transferable to a developing country (Rogerson, 2000). The development in medical science is in step with the growth in various other fields, mainly the